Help Reward our Heroes...Be the DD and Win
Designated Driver Awareness Campaign in Camarillo, Thousand Oaks & Ventura
Using an innovative strategy, downtown Ventura retailers joined with VCBH Alcohol & Drug Programs and the Ventura Police Department to promote and kick off a Designated Driver program in July 2011. As a result of the success of this campaign, the program has expanded to Camarillo and Thousand Oaks.
Be the DD and Win
is a Designated Driver campaign that includes the popular Prize Posse, a group of fun and exciting young people who take the streets with prizes and swag, all the while delivering the message that it is cool to Be the DD.
The DDs vow to steer clear of alcohol for the evening and get themselves and their friends home safely. Similarly, drinking patrons are encouraged to drink responsibly.
Keep in touch
with ongoing Be the DD promotions and events at http://www.facebook.com/BeTheDD
Be the DD and Win Prize Posse Events
See event dates and locations at Be the DD and Win bethedd.com.
1st Fridays of the month, from 10 PM on
2nd Fridays of the month, from 10 PM on
Fridays, from 10 PM on
For More Information
For more about volunteering
On the web: www.BeTheDD.com
On Facebook: www.facebook.com/BeTheDD
On Twitter: www.twitter.com/betheddandwin
This project is a collaboration of Project SAFER, Ventura Police Department, Thousand Oaks Police Department, Camarillo Police Department, Straight Up Ventura County, and Ventura County Behavioral Health Alcohol & Drug Programs.
The Impact - Be the DD and Win Campaign 2012-13
By the Numbers:
- 22 Prize Posse promotional nights
- 21 retail establishments participating
- 375 hours given by volunteers to be the Prize Posse
- 573 prizes donated to the cause valued at $11,500
- 1,500 non-drinking designated drivers wrist-banded
- 216 designated drivers won prizes
And most important
More than 3,750 patrons transported home safely by a SOBER Designated Driver