Help Reward our Heroes...Be the DD and Win

Designated Driver Awareness Campaign in Camarillo, Thousand Oaks & Ventura

Using an innovative strategy, downtown Ventura retailers joined with VCBH Alcohol & Drug Programs and the Ventura Police Department to promote and kick off a Designated Driver program in July 2011. As a result of the success of this campaign, the program has expanded to Camarillo and Thousand Oaks.

Be the DD and Win is a Designated Driver campaign that includes the popular Prize Posse, a group of fun and exciting young people who take the streets with prizes and swag, all the while delivering the message that it is cool to Be the DD.

The DDs vow to steer clear of alcohol for the evening and get themselves and their friends home safely. Similarly, drinking patrons are encouraged to drink responsibly.

Keep in touch with ongoing Be the DD promotions and events at http://www.facebook.com/BeTheDD and bethedd.com

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Be the DD and Win Prize Posse Events

See event dates and locations at Be the DD and Win bethedd.com.

Camarillo

1st Fridays of the month, from 10 PM on

Thousand Oaks

2nd Fridays of the month, from 10 PM on

Ventura

Fridays, from 10 PM on

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For More Information

Contact

Kim O’Neil
kim@projectsafer.org
(805) 256-4321

For more about volunteering

Katherine Kasmir
katherine@straightupvc.org
(805) 647-4622

Find us!

On the web: www.BeTheDD.com
On Facebook: www.facebook.com/BeTheDD
On Twitter: www.twitter.com/betheddandwin

This project is a collaboration of Project SAFER, Ventura Police Department, Thousand Oaks Police Department, Camarillo Police Department, Straight Up Ventura County, and Ventura County Behavioral Health Alcohol & Drug Programs.

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The Impact - Be the DD and Win Campaign 2012-13

By the Numbers:

• 22 Prize Posse promotional nights
• 21 retail establishments participating
• 375 hours given by volunteers to be the Prize Posse
• 573 prizes donated to the cause valued at $11,500
• 1,500 non-drinking designated drivers wrist-banded
• 216 designated drivers won prizes

And most important

More than 3,750 patrons transported home safely by a SOBER Designated Driver