MEDIA CENTER

Alcoholic Energy Drinks: Education Campaign

Campaign
Ventura County Behavioral Health
2010

The Alcoholic Energy Drinks Education Campaign focused on educating youth and parents about the dangers and risks of alcoholic energy drinks consumption and the increased risk for alcohol-related injury.

Alcoholic Energy Drinks (caffeinated alcoholic beverages) were linked to dozens of tragedies across the country, particularly on college campuses. Packaged in 23.9 ounce cans with 12 percent alcohol, the equivalent of 3 cups of coffee worth of caffeine, and loads of sugar, this high powered brew became popular with young people, with tragic consequences. In November 2010, the FDA, states, local communities and colleges took action to either ban or restrict Alcoholic Energy Drinks. For more resources, see:

U.S. Food and Drug Administration (FDA), Caffeinated Alcoholic Beverages.
Centers for Disease Control and Prevention (CDC), Caffeinated Alcoholic Beverages.
For articles describing problem incidents involving Four Loko and other AEDs.

Read more about Alcoholic Energy Drinks at James F. Mosher, JD., Alcohol Policy Consultations.
TAGS: Agencies, Retailers, Youth, Parents, College, Spanish, Alcohol and Driving, Alcoholic Energy Drinks
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