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Be the DD and Win: Designated Driver Campaign
Campaign
2011
Help Reward our Heroes...Be the DD and Win
Designated Driver Awareness Campaign in Ventura & Thousand Oaks
Using an innovative strategy, seven Downtown Ventura retailers joined with VCBH Alcohol & Drug Programs and the Ventura Police Department to promote and kick off a Designated Driver program in July 2011.Be the DD and Win is a Designated Driver campaign that includes the popular Prize Posse, a group of fun and exciting young people who take the streets with prizes and swag, all the while delivering the message that it is cool to Be the DD.
The DDs vow to steer clear of alcohol for the evening and get themselves and their friends home safely. Similarly, drinking patrons are encouraged to drink responsibly.
To learn more go to our website page Be the DD.
Keep in touch with ongoing Be the DD promotions and events at
http://www.facebook.com/BeTheDD
and bethedd.com.